Marketing, Advertising & Innovation | Sydney, Australia.

Mobile App Designed to Deliver Value to All Stakeholders

THE MOBILE APP

Setting the tone for a purpose-driven mobile experience built to inspire engagement.

Mobile interface designed to capture user information and enable personalised experiences within the TOMS app. — Collecting meaningful user signals to power relevance and long-term engagement.

Product selection interface in the TOMS app showcasing shoes, sunglasses, backpacks, and social impact options. — Simplifying exploration across product categories to drive engagement and cross-sell.

TOMS mobile app screen allowing users to select shoe styles and view prices before purchase. — Users browse and select from available TOMS shoe styles within the mobile app.

TOMS mobile app interface displaying a world map for selecting the region to receive support. — Selecting a geographic region where the purchase will help support children in need.

Choosing a child to support as part of the TOMS giving experience.

TOMS mobile app screen showing a storytelling video about a child’s journey and the impact of continued support. — A storytelling screen that shows the real impact of ongoing support through the TOMS app.

THE CHALLENGE

The existing TOMS app delivered limited value to customers and lacked a clear role in driving engagement, conversion and product expansion. To support growth, TOMS needed a mobile experience that unified its core product (shoes), product extensions (sunglasses and backpacks) and the “Academy of Happiness” campaign, while translating brand purpose into measurable action.

THE SOLUTION

Leo designed a performance-driven mobile experience built around seven strategically connected interfaces, each aligned to a specific growth objective. Users begin by selecting one of three product categories, improving discoverability and cross-category exploration. Personalised interfaces showcase styles and colours to increase relevance and engagement. The journey concludes with a conversion-focused experience where users select a child in need at checkout, turning purchase into an emotional connection through authentic, impact-led storytelling.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa