Project: Mobile App Marketing | NSW, Australia.

Mobile App to Deliver Value to Stakeholders

THE MOBILE APP

Mobile APP Design_UX/UI_Digital Marketing — Interface for brand awareness

Mobile APP Design_UX/UI_Digital Marketing — Interface to collect user information

Mobile APP Design_UX/UI_Digital Marketing — Interface to select TOMS’ product

Mobile APP Design_UX/UI_Digital Marketing — Interface to select TOMS’ style

Mobile APP Design_UX/UI_Digital Marketing — Interface to select region to contribute

Mobile APP Design_UX/UI_Digital Marketing — Interface to select a child in need

Mobile APP Design_UX/UI_Digital Marketing — Storytelling interface

THE CHALLENGE

The TOMS app did not provide significant value to customers and children in need. To improve brand engagement and market share, TOMS needed an app that could integrate its product extension strategy (sunglasses and backpacks), current product (shoes), and "The Academy of Happiness" campaign.

THE SOLUTION

Leo designed a new app with seven interfaces strategically orchestrated to offer a unique user experience. First, users could select among the three product categories. The mobile app also provided different interfaces to showcase styles and colours to achieve a customised customer experience. The last interface aimed to enhance brand engagement, encouraging users to close the sale, selecting a child in need. The goal was to foster relationships between customers and children in need by telling true stories full of nostalgia and hope.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa