Project: Web Design | NSW, Australia.

To differentiate Rocksports from its competitors, Leo undertook a market analysis and brand audit. With these analyses, Leo identified Rocksports' capabilities to highlight its competitive advantage. For example, based on Rocksports' remarkable customer service developed over 25 years of operation, Leo designed the copy "sharing the healthy fun" alongside an enthusiastic and competent brand personality. These strategies contributed to delivering value to attractive and almost untapped customer segments. Leo also encouraged Rocksport shareholders to redesign the main digital touchpoint to communicate the unique value proposition, providing a friendly user experience to penetrate the market.