Project: Digital Marketing Campaign | NSW, Australia.

Capitalising on E-commerce Platforms

PROMOTIONAL DIGITAL MARKETING CAMPAIGN

THE CHALLENGE

Tomato Travel (TT) needed to generate revenue on its eCommerce platform. In return for their investment in marketing activities, such as paid media and launch events, the organisation's shareholders expected a positive return on investment.

THE SOLUTION

With Leo's analytical and creative skills, TT could generate an optimal return on investment (ROI). Throughout Q3 and Q4 of 2019, Leo planned and implemented promotional digital marketing campaigns. Aside from using various persuasion techniques based on seasonal effects, Leo developed innovative marketing strategies that impacted the organisation's marketing mix. In addition, Leo created an engaging and interactive online customer journey by incorporating user experience and user interface (UX/UI) principles.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa