Marketing, Advertising & Innovation | Sydney, Australia.

Tomato Travel was virtually invisible in the Australian market. While bookings were coming in, customers didn’t remember the brand — they remembered the platforms selling the trips. High commissions were eating into profits and third-party marketplaces controlled the customer relationship. Tomato Travel was doing the work, but others were taking the credit. This lack of brand recognition made it difficult to build trust, grow direct bookings and scale internationally with confidence.