As part of TOMS' customer journey, the brand needed to achieve specific, measurable, achievable, realistic, and timely (SMART) objectives. In order to achieve this goal, TOMS needed to intuitively guide prospects from their social, display and search ads to the purchase stage.
THE SOLUTION
Leo developed micro and macro conversions throughout the digital marketing funnel to achieve client expectations. In addition, Leo designed a landing page to inform target audiences about "The Academy of Happiness". Finally, prospects and loyal customers were encouraged to download TOMS' app, designed to make the sale process friendly and straightforward.