Marketing, Advertising & Innovation | Sydney, Australia.

Data-Driven Advertising for Scalable Customer Acquisition

SOCIAL ADS

DISPLAY ADS

THE CHALLENGE

Tomato Travel was spending money on search and social ads, but the numbers weren’t adding up. Ads were running, budgets were being used, yet the results (clicks, bookings, revenue, and ROAS) were falling short. Campaigns were trying to reach everyone, which meant they connected with no one in particular. This broad approach wasted budget, missed high-intent travellers and made it difficult to scale performance with confidence.

THE SOLUTION

Leo restructured the paid media strategy around a data-driven, customer-centric model. Using market segmentation and buyer personas, campaigns were rebuilt to target high-value audiences with relevant messaging at each stage of the funnel. Automation and AI-powered optimisation were introduced to scale delivery and improve efficiency, while tailored ad creatives communicated clear product benefits to the right users at the right time. This approach enabled one-to-one style engagement at scale, improving relevance, performance and ROAS.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa