Project: Data-Driven Advertising | NSW, Australia.

Data Drive-Advertising to Reach Customers on 1-to-1 Level

SOCIAL ADS

DISPLAY ADS

THE CHALLENGE

Through data analysis, Leo identified issues with Search Engine Marketing (SEM) strategies implemented by some advertising agencies. The brand did not achieve Key Performance Indicators (KPIs) regarding impressions, clicks, conversions and transactions. Due to this, TT wasted its media budget by trying to reach the mass market through generic digital content.

THE SOLUTION

Leo redesigned and optimised the SEM and social strategy to achieve KPIs across the marketing funnel based on a customer-centric approach. Therefore, Leo developed buyer personas based on market segmentation. In addition, he aligned the organisation's product portfolio with profitable target audiences through automation and artificial intelligence to scale the delivery, communicating key benefits through tailored digital ads.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa