Marketing, Advertising & Innovation | Sydney, Australia.

Driving Revenue Through E-commerce Marketing

PROMOTIONAL DIGITAL MARKETING CAMPAIGN

THE CHALLENGE

Tomato Travel was investing more money into ads and events, but the pressure was on to prove that this spend actually paid off. Shareholders wanted to see real results—bookings, revenue and growth—not just traffic or buzz. At the same time, the brand relied heavily on third-party platforms that took large commissions and controlled the customer relationship. The challenge was clear: turn marketing investment into direct sales on Tomato Travel’s own website and build a revenue stream that could scale without giving profits away to intermediaries.

THE SOLUTION

Leo planned and executed performance-led digital campaigns across Q3 and Q4 of 2019, combining paid media, conversion strategy, and UX/UI optimisation. Campaigns were aligned with seasonal demand and consumer behaviour to maximise efficiency and return. By improving the online customer journey and integrating performance marketing with user experience principles, Leo helped create a more engaging and conversion-focused eCommerce experience. This approach strengthened direct sales performance while supporting long-term brand growth in an international market.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa