Project: Event Marketing Campaign | NSW, Australia.

The Importance of Event Marketing for Brand Awareness

TEASER VIDEO FOR TOMATO TRAVEL LAUNCH EVENT

EVENT INVITATION

TOMATO TRAVEL LAUNCH EVENT VIDEO

THE CHALLENGE

Tomato Travel (TT) was operating in the Australian market without recall and recognition. The brand relied heavily on third-party e-commerce platforms that charged high usage fees to achieve bookings. In addition, customers perceived the intermediaries as creators of travel experiences, disrupting the brand equity of TT.

THE SOLUTION

Leo Santos designed and executed an event marketing campaign at the Sydney botanic gardens to build brand awareness. Leo imagined a healthy and innovative experience filled with music, entertainment and a Japanese flare. This event strengthened TT's brand awareness and image among attendees and social media users. As a result, the brand started generating direct bookings and revenue on its eCommerce platform.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa