Marketing, Advertising & Innovation | Sydney, Australia.

Driving Growth Through SEO-Led UX & Digital Strategy

ONLINE DIGITAL PRESENCE

USER EXPERIENCE AND USER INTERFACE (UX/UI) VIDEO

THE CHALLENGE

Brisbane’s indoor climbing market was crowded and noisy. Most gyms looked and sounded the same (rugged, hardcore and built for a small group of experienced climbers). Rocksports was competing in this space but getting lost in the crowd. Online, the brand struggled to stand out, limiting its visibility in search results and missing families, beginners and casual climbers actively looking to book. Without a clearer digital position and a website built for SEO and conversion, growth risked stalling in an already saturated market.

THE SOLUTION

Leo conducted a market analysis, SEO review, and brand audit to identify Rocksports’ true competitive advantage: a welcoming, family-friendly experience built on over 25 years of exceptional customer service. Based on these insights, Leo defined a clear, search-aligned value proposition and led the UX and UI redesign of the website to improve discoverability, usability and conversion. The new digital experience positioned Rocksports as an accessible and engaging climbing gym, designed to increase organic visibility, membership sign-ups and single-session bookings.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa