Marketing, Advertising & Innovation | Sydney, Australia.

Driving Sustainable Growth Through CSR-Led Product Innovation

NEW PRODUCT DEVELOPMENT: TOUR DE KYOTO

TESTIMONIALS WITH VR TECHNOLOGY

THE CHALLENGE

Sustainability was at the heart of Tomato Travel’s brand, but turning values into a real product was not easy. The brand needed to create a travel experience that was fun, memorable and different, without increasing its environmental footprint in Japan. The risk was clear: talk about sustainability without truly delivering it or build a responsible product that failed to excite customers. The challenge was to prove that growth, innovation and environmental responsibility could work together.

THE SOLUTION

Leo Santos designed a CSR-led travel product that combined sustainability, innovation and digital amplification. An eco-friendly cycling experience in Kyoto was enhanced with VR-enabled video capture, allowing travellers to record and share their journey in a low-emission, immersive format. The experience featured Tomato Travel’s branding and storytelling elements, turning customers into brand advocates. User-generated content and testimonials were then amplified through social platforms, extending reach, strengthening brand credibility and supporting international awareness.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa