Project: New Product Development | NSW, Australia.

The Power of New Product Development for Market Diversification

NEW MATTRESSES IN THE MANUFACTURING INDUSTRY

THE CHALLENGE

The foam manufacturing company Santa Fe Foams, a subsidiary of Ergosleep, faced fierce competition in the industry. Manufacturers from northeast Asia with robust economies of scale were disrupting the domestic market through pricing positioning strategies.

THE SOLUTION

Leo developed a new business unit of mattresses to mitigate this issue based on a customer-centric approach. To do so, Leo designed a range of new products considering the Golden Ratio and the organisation's capabilities, such as manufacturing polyurethane foam and technology through Computer Numerical Control machines (CNC) and 3D printers. These capabilities were vital to provide optimal support to the spinal cord through different shapes and foam density.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa