Marketing, Advertising & Innovation | Sydney, Australia.

Scaling App Adoption Through the Funnel

LANDING PAGE

RESPONSIVE DESIGN

THE CHALLENGE

As part of TOMS’ customer journey strategy, the brand needed to achieve clear SMART objectives across its digital ecosystem. The challenge was to seamlessly guide users from social, display and search campaigns into meaningful engagement and ultimately toward purchase. This required a frictionless transition from paid media to a destination capable of educating users, reinforcing brand purpose and driving action.

THE SOLUTION

Leo designed a conversion-focused funnel supported by clearly defined micro and macro conversions at each stage of the journey. A dedicated landing page was developed to introduce and explain The Academy of Happiness, aligning storytelling with performance objectives. The landing experience was strategically designed to educate, engage and convert, encouraging both new prospects and existing customers to download the TOMS app.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa