Marketing, Advertising & Innovation | Sydney, Australia.

Driving Brand Awareness Through Performance-Led Visual Identity

MARKETING COLLATERAL

Signature Tours visual by Tomato Travel featuring traditional Japanese imagery to promote curated travel experiences across Japan.

THE CHALLENGE

Event marketing had the potential to put Tomato Travel on the map in Australia. But there was a problem: the brand didn’t have strong marketing materials to tell its story clearly. Its value, identity and travel experiences weren’t easy to understand at a glance. Without clear visuals and simple explanations, people noticed the brand but didn’t engage, remember it, or take the next step. This created a real risk of spending on events without turning attention into real customer interest.

THE SOLUTION

Leo created clear and engaging visual assets to support Tomato Travel’s event and digital marketing. Using strong graphic design, the materials explained the brand’s value and travel experiences simply and appealingly. Inspired by traditional Japanese symbols and imagery, the designs helped Tomato Travel stand out, improve brand recognition and communicate quality and value. The assets were built to work across both live events and digital channels, supporting brand awareness, engagement and future bookings.