How To Build Long Term Relationships Through Services Marketing
SERVICES MARKETING: 3D VISUALISATION
THE PROBLEM
Due to the abundance of choices in the marketplace, some Per La Casa's customers were not satisfied with their purchases. After installation, they regretted their furniture because they thought other furniture may have suited their habitational contexts better. This issue was impacting customer satisfaction and retention of the organisation.
THE SOLUTION
To improve customer satisfaction, Leo designed a service where customers could visualise different products in their habitual context before making the transaction. This concept of customisation based on visual thinking, functionality and service marketing for small living spaces allowed the brand to strengthen its competitive advantage in the marketplace. The image above illustrates one case in which a cluttered studio was transformed by Per La Casa, achieving a smooth and functional personality across the space.