Project: Point of Sale Marketing | NSW, Australia.

How to Build Brand Awareness Through POS Marketing

ERGOSLEEP: POINT OF SALE

THE CHALLENGE

Ergosleep was a new player in the marketplace, so the brand did not have brand awareness. As a result, the organisation's board was concerned about losing momentum with this new intellectual property. This worry intensified because it was the first time for the organisation to execute a diversification marketing strategy.

THE SOLUTION

Leo identified the importance of positive experiences, especially at places customers often frequent. Consequently, Leo designed a Point of Sale (POS) to provide a convenient resting station to reinvigorate prospects from exhausting working days and endless shopping experiences. The POS was mobile, so it could be set up at malls, corporate hubs, and health events.

Tomato Travel

Rocksports

TOMS

Ergosleep

Per La Casa