Marketing, Advertising & Innovation | Sydney, Australia.

Ergosleep

More Than Dreams

Ergosleep designs and manufactures ergonomic mattresses that use advanced technology to support the body’s pressure points, with a strong focus on spinal alignment and sleep quality.

COPYRIGHT © 2026 LEO SANTOS' PORTFOLIO

Building Brand Awareness Through Experiential POS Marketing

ERGOSLEEP: POINT OF SALE

THE CHALLENGE

Ergosleep was entering the market as a new and unknown brand. Despite strong product innovation, customers had never heard of the brand, and without awareness, even the best product risked being ignored. This challenge was critical because it was the company’s first move into diversification. The board was concerned that without fast traction and visibility, the new intellectual property could lose momentum, limiting adoption and slowing growth in a highly competitive retail environment.

THE SOLUTION

Leo designed a performance-led Point of Sale (POS) experience that brought the product directly into high-traffic, high-intent environments. A mobile resting station was created to allow prospects to experience Ergosleep’s comfort and ergonomic benefits firsthand. The POS was designed to be easily deployed across shopping centres, corporate precincts and health-focused events—turning everyday fatigue into a moment of product discovery. This experiential approach transformed passive exposure into active engagement, supporting brand awareness, consideration and future conversion.

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Per La Casa